Who we are
7:15 is a lifestyle brand born from a simple but powerful idea: we are not perfect—and that’s exactly the point. Inspired by Romans 7:15, our name reflects the tension between intention and action, a feeling shared by anyone chasing purpose in a chaotic world.
We design pieces for those who move with meaning. Whether it’s streetwear or gymwear, every product is crafted to be clean, elevated, and bold—built to express strength through simplicity. This is about more than clothes. It’s about owning your identity, embracing imperfection, and striving to live with intention.
Founded in Boston & San Diego, 7:15 exists at the intersection of discipline and self-expression. We’re building a brand for the ones chasing progress—in the gym, on the streets, and in life. Every drop reflects the grind, the growth, and the tension between who we are and who we’re meant to be.
Our goal is simple: choose perfection—not as something we already are, but something we relentlessly pursue.
Pursue excellence relentlessly.
Embrace imperfection with strength.
Design with purpose, not noise.
Build a community that represents more than fashion.
Contact us
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